Beck’s: Sobriety Test Mobile App
by Ronn W. on October 16, 2011 in Advertising
Beck’s logo is – a keyhole with a key! So, Leo Burnett designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area.
Found at: ibelieveinadv.com
Advertising Agency: Leo Burnett, Belgrade, Serbia